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Sales & Marketing

May 1, 2009

Why You Need To Stay Up To Date and Be Topical..

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Written by: Jeremiah Cooper
credit joe lanman via flickr

It goes without sayin that we as affiliate and Internet marketers need to stay up to date and be aware of all of the topical things that are going on in our world today. This is obviously because along with the massive scope of the Internet, comes a massive amount of traffic and interest in pretty much any type of breaking news. A perfect example of this would be the swine/H1N1 flu. Practically within hours of the news breaking out throughout the world and thus, the Internet as a whole, there were all sorts of e-mail submits and other offers sprouting up like hot cakes. Any domains having to do with the topic were also being bought and sold like wild fire…

Now, don’t get me wrong — I’m ABSOLUTELY NOT saying that trying to take advantage of this unfortunate circumstance is a good thing in any way, shape or form. But it certainly proves as a great example of just how this type of breaking news or topical information can be used to make money from the marketing standpoint. It’s really quite amazing — if a bit unnerving — when you think about, isn’t it?

This also isn’t to suggest that you might not keep up to date with the news. EVERYONE keeps up to date with the news and if you don’t… well, you probably won’t really be successful with anything that you do unless you end up working a grunt construction job or something else that doesn’t really require you to be informed about current events.

What I am trying to suggest is that you try and read between the lines when you read, listen or watch the news. Try and keep up to date with as many different things and sectors and topics as you can. Try and look at the news from outside the box and think up ideas of how or if it could possible effect anything that you could possibly do to make money online. If you have a big enough imagination and aren’t afraid to go a different path than a complete straight and narrow one, than you may find yourself coming up with all sorts of useful and tantalizing ideas to make money.

Doing the same old thing all the time is not only boring, but it’s also highly unlikely to be profitable over a very long stretch of time. So keep this in mind and take this to heart when you find yourself watching CNN or Fox News in the next few days.


About the Author

Jeremiah Cooper
Jeremiah Cooper is a serial entrepreneur with a focus on sales and marketing, and a strong background in affiliate marketing and copywriting. He owns several companies (and is a consultant for many more), and can usually be found working on multiple projects and managing multiple project teams on a daily basis.




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