The Wonders of Age, Gender and Geographical Location Targeting with Facebook Ads

We’ve already talked about Facebook Ads and the new, easier approval process but today I want to talk about the different types of targeting you can do and how it can boost your conversions. It may be common sense but you’d be surprised how many people just run an ad campaign and just have it target males and females who are 18 years of age and older in the United States. They either do this because they are in a rush and didn’t remember to change it or they find the massive amount of people their ad can reach with that demographic appealing.

However, no matter what campaign you are running, you can narrow down a demographic so that you’re targeting the market who would most likely a) click your advertisement and b) actually convert whatever requirements are given for the sale or lead. Take an anti-wrinkle cream for instance. It goes without saying, but you wouldn’t want to target males at all with that product. You’d also not really want to target anyone under 30 or even 35 because you don’t see a

lot of 25 year old women going around and worrying about the wrinkles they have on their face. You might if you live in Los Angeles, but NORMAL women in NORMAL cities don’t really experience such problems.

So it might sound really simple and like common sense but you can really get into whatever product or campaign you are running and narrow it down to a very specific demographic to up your conversion rates. You could even split test a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate. Then you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Just because the approval process is easier and less strict doesn’t mean you shouldn’t be customizing every possible thing about your ads. Split test EVERYTHING and narrow down your demographics as specifically as you can. Your wallet and/or bank account will be thanking you in the long run, you can take my word for it!