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Copywriting
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Meet Victor Schwab (If You Haven’t Already, I Mean)

Do you know the name Victor Schwab? If not, you’re missing out on a huge wealth of information that can change the way you write ad copy – and make money. Born in 1898, Victor Schwab started out as a shorthand secre...
by Jeremiah Cooper
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Copywriting
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The Classics Never Die: The Power of Sales Copy “Cliches” in Action

We are often told to put phrases like “limited time only!” or “act now!” or “final sale!” into our sales copy, with the idea that if people think they’ve got no time to waste, they̵...
by Jeremiah Cooper
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Copywriting
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Demographically Speaking: Combating Ad Fatigue, Part 2

As promised on Wednesday, I’m back with Part 2 of this little examination of ad fatigue. In Part 1, we talked about how some demographics may be more prone to experiencing ad fatigue than others, and I promised to give yo...
by Jeremiah Cooper
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Copywriting
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Back to Basics: More Writing Tips

Last week, I kicked off what I hope will become an on-going series about the basics of affiliate marketing. I consider the basics to be those building blocks we use to create a strong foundational base for our marketing endeavo...
by Jeremiah Cooper
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Copywriting
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Back to Basics: Tips for Writing Copy That Works

Too often in the affiliate marketing world – and the Internet marketing world, in general – we get so overwhelmed by the sheer number of things out there that are supposed to make us a ton of money that we sometimes...
by Jeremiah Cooper
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