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Sales & Marketing

March 6, 2009

Structuring Your Campaign

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Written by: Jeremiah Cooper
Credit Via Riekhavoc

Note: What follows will probably be incredibly basic and easy for many affiliate marketers, but its so important for those just starting out to get solid and factual information. If they don’t, sometimes that could mean that they give up on the industry forever without ever really getting started — which is a shame.

Putting your campaign together is the easiest part. You’ve done all the hard building work, so now it’s just time to move all of your grouped keywords and your ads into your PPC account. The process will differ slightly for each engine, but it’s still basically the same.

1. Log into your account.

2. Create a new ad group named after the first keyword grouping.

3. Copy/paste the keywords from the grouping into the appropriate field.

4. Copy/paste the corresponding ads into the appropriate fields.

5. Save your new ad group.

6. Repeat for each remaining group.

When you name your ad groups, make sure that you do it in such a way that you can easily recognize which is which. Keeping things as organized as you can from the get-go will make everything go a lot easier, especially when it comes time to track and tweak.


About the Author

Jeremiah Cooper
Jeremiah Cooper is a serial entrepreneur with a focus on sales and marketing, and a strong background in affiliate marketing and copywriting. He owns several companies (and is a consultant for many more), and can usually be found working on multiple projects and managing multiple project teams on a daily basis.




One Comment


  1. It’s really great that you’re teaching people for free how to set up their own PPC campaign. Most people, who start on their own without an expert like you, have a hard time becoming profitable in such a short period of time.

    Beginners often experience frustration from spending too much on a starter campaign and just quit.

    Thank you for all the help.



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