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Subliminal Advertising in Action? You Decide.
Posted August 31, 2011 by Jeremiah Cooper
Here’s a bit of fun to distract you from your mid-week blahs: The idea of “subliminal advertising” is a controversial one, with some folk claiming it definitely works, and others (many of whom are psychologists and doctors, mind you) claiming that it has no long term effect on anyone’s behavior. Regardless of where you personally [...]
Business Life
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Will Wal-Mart Be Killed By Its Own Business Model?
Posted August 29, 2011 by Jeremiah Cooper
Last week, there was a fantastic piece on AdAge detailing how Wal-Mart’s famed “productivity loop” now appears to be working against them rather than with them as it once did. The general consensus? Wal-Mart may actually be dying at the hands of its own business model: “The business model developed by Sam Walton in the [...]
Business Life
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Get Better Screenshots and Screencasts with Jing
Posted August 24, 2011 by Jeremiah Cooper
If you’ve been taking screen shots the caveman way (Fn + PrntScr perhaps?), then it’s time to upgrade a little and make your life (and the lives of those you work with) much, much easier. Jing is a screenshot and screencast program from TechSmith that has become an almost indispensible part of my daily work. [...]
Technology
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Take a Stanford Computer Course Online for Free
Posted August 22, 2011 by Jeremiah Cooper
Always wanted to go to Stanford? Did not, perhaps, have the grades or copious amounts of cash to actually get in and take a class? No worries – you can do it for free now, this fall. Stanford is offering a series of computer science courses online this fall that absolutely anyone can take (as [...]
Video Marketing
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3 Successful Low Budget Viral Video Ads
Posted August 19, 2011 by Jeremiah Cooper
As promised, I am back for some more talk about video marketing – this time, with a look at some low budget video ads that have since gone viral and done very well for themselves (and their brands) in the process. To make an effective video to promote your brand in some way, you do [...]
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Back to Basics: How Do I Avoid Bad Web Design?
So, what’s your site look like? Your landing pages? Your blogs? Even your Facebook fan pages or MySpace account? If your answer is “clean and easy to use,” then you can skip reading the rest of this. If your a...
Back to Basics: Consumer Mindsets & Your Copy
Last week, the NewYorkTimes.com’s Business Day section published an article addressing the interesting consumer conundrum many of us find ourselves in right now – spending is on the rise somewhat, but people are sti...
No Cookies for You: The Bill That Could Block Targeted Ads
Privacy has always been a big concern on the Internet, and it looks like behavorial tracking is one of the latest targets. Earlier this month, Rep. Jackie Speier (D-California) introduced a bill to Congress that would require &...
The Classics Never Die: The Power of Sales Copy “Cliches” in Action
We are often told to put phrases like “limited time only!” or “act now!” or “final sale!” into our sales copy, with the idea that if people think they’ve got no time to waste, they̵...
Back to Basics: User Friendly Web Design Tips
If you use landing pages or your own website as part of your affiliate marketing plan, then you need to make sure that those pages and sites are as optimized as possible to make you money. There is a LOT of bad web design out t...