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Subliminal Advertising in Action? You Decide.
Posted August 31, 2011 by Jeremiah Cooper
Here’s a bit of fun to distract you from your mid-week blahs: The idea of “subliminal advertising” is a controversial one, with some folk claiming it definitely works, and others (many of whom are psychologists and doctors, mind you) claiming that it has no long term effect on anyone’s behavior. Regardless of where you personally [...]
Business Life
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Will Wal-Mart Be Killed By Its Own Business Model?
Posted August 29, 2011 by Jeremiah Cooper
Last week, there was a fantastic piece on AdAge detailing how Wal-Mart’s famed “productivity loop” now appears to be working against them rather than with them as it once did. The general consensus? Wal-Mart may actually be dying at the hands of its own business model: “The business model developed by Sam Walton in the [...]
Business Life
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Get Better Screenshots and Screencasts with Jing
Posted August 24, 2011 by Jeremiah Cooper
If you’ve been taking screen shots the caveman way (Fn + PrntScr perhaps?), then it’s time to upgrade a little and make your life (and the lives of those you work with) much, much easier. Jing is a screenshot and screencast program from TechSmith that has become an almost indispensible part of my daily work. [...]
Technology
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Take a Stanford Computer Course Online for Free
Posted August 22, 2011 by Jeremiah Cooper
Always wanted to go to Stanford? Did not, perhaps, have the grades or copious amounts of cash to actually get in and take a class? No worries – you can do it for free now, this fall. Stanford is offering a series of computer science courses online this fall that absolutely anyone can take (as [...]
Video Marketing
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3 Successful Low Budget Viral Video Ads
Posted August 19, 2011 by Jeremiah Cooper
As promised, I am back for some more talk about video marketing – this time, with a look at some low budget video ads that have since gone viral and done very well for themselves (and their brands) in the process. To make an effective video to promote your brand in some way, you do [...]
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Are YOU a Social Media Douchebag?
Note: Some of the content referred to in this post features language that ranges from “foul” to “not quite a bad word, but still may cause the butthurt in certain individuals.” If you are prone to butthu...
Not Good at Writing? Try Content Curation Instead
We talk a lot about how to write good ad copy on here, because it really is a fundamental, but what about writing other types of content? There’s a big difference between writing a good AdSense headline and writing a good...
Meet Victor Schwab (If You Haven’t Already, I Mean)
Do you know the name Victor Schwab? If not, you’re missing out on a huge wealth of information that can change the way you write ad copy – and make money. Born in 1898, Victor Schwab started out as a shorthand secre...
The Proper Care and Feeding of Your Freelancers, Part 2
Hiring a freelancer to help you get some work done is a great way to…well, get some work done. Whether you need help with graphics, web design, content for your sites or blogs, or whatever, there is a freelancer out there...
The Proper Care & Feeding of Your Freelancers, Part 1
There are many reasons you might choose to hire a freelancer, not least of which is the fact that whatever you need done, you just can’t do for yourself. Freelancers are an excellent way for you to get work done on a one-...