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Subliminal Advertising in Action? You Decide.
Posted August 31, 2011 by Jeremiah Cooper
Here’s a bit of fun to distract you from your mid-week blahs: The idea of “subliminal advertising” is a controversial one, with some folk claiming it definitely works, and others (many of whom are psychologists and doctors, mind you) claiming that it has no long term effect on anyone’s behavior. Regardless of where you personally [...]
Business Life
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Will Wal-Mart Be Killed By Its Own Business Model?
Posted August 29, 2011 by Jeremiah Cooper
Last week, there was a fantastic piece on AdAge detailing how Wal-Mart’s famed “productivity loop” now appears to be working against them rather than with them as it once did. The general consensus? Wal-Mart may actually be dying at the hands of its own business model: “The business model developed by Sam Walton in the [...]
Business Life
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Get Better Screenshots and Screencasts with Jing
Posted August 24, 2011 by Jeremiah Cooper
If you’ve been taking screen shots the caveman way (Fn + PrntScr perhaps?), then it’s time to upgrade a little and make your life (and the lives of those you work with) much, much easier. Jing is a screenshot and screencast program from TechSmith that has become an almost indispensible part of my daily work. [...]
Technology
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Take a Stanford Computer Course Online for Free
Posted August 22, 2011 by Jeremiah Cooper
Always wanted to go to Stanford? Did not, perhaps, have the grades or copious amounts of cash to actually get in and take a class? No worries – you can do it for free now, this fall. Stanford is offering a series of computer science courses online this fall that absolutely anyone can take (as [...]
Video Marketing
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3 Successful Low Budget Viral Video Ads
Posted August 19, 2011 by Jeremiah Cooper
As promised, I am back for some more talk about video marketing – this time, with a look at some low budget video ads that have since gone viral and done very well for themselves (and their brands) in the process. To make an effective video to promote your brand in some way, you do [...]
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How to Keep an Eye the Current Top Performing Viral Video Ad Campaigns
We know that video is now as ubiquitous on the Interweb as is the humble smiley face emoticon, and that, therefore, video marketing is a logical, smart step to take if you want to keep up with the consumer tide. Everyone...
Conduct Any Good Link Audits Lately?
When it comes to putting together a sound link building strategy, any plan you make should first start with a link audit. A link audit is a handy little practice you can put into use that will easily tell you exactly whe...
10 More Press Release Tips
So, we’ve talked about about 5 essential things all press releases should have, as well as how to format a press release correctly. Now we’re going to wrap up this little series for now by taking a look at 10 more p...
How to Format a Press Release
A poorly written and improperly formatted press release is pretty much a silver medalist in the Useless Olympics, so if you’d like to take advantage of the benefits that sending them out can provide, then you need to know...
5 Press Release Essentials
It’s really no secret that press releases can be a useful resource for promoting a business. A press release is a great way to get the word out about a new product or service you’re offering, a new branch location y...