Guess what? I’m not going to link to a “cool new product” that does some keyword magic.

Instead I will give an actual useful tip that your readers will either get or not get. The key to keyword research is to think outside the box. When you think of a particular offer, there a few keywords that always come to mind. Write them down and then scratch them off your list because others are already bidding on them. You need to think of the next 3 keywords and then scratch them off your list also.

It won’t be until your next list where you will find the keywords some what related to your niche, but not being bid directly by your competitors. Those are the keywords that will sell and get you great conversions. Everybody knows this rule. It is not a secret. But nobody has the time to sit down and do the adequate research to generate these keywords that A) cost lost and b) converts.

That’s all I have to say. Sorry if I sound like an ass, but that is the truth. If you cannot think outside the box, you will end up spending a lot of money before finding a successful campaign.

Good luck everybody.

Melvin

We have a product that does this for you and then suggests how to segment the kw’s.

Check us out: http://www.wordstream.com/

We just launched a new PPC management tool that has been well received by the SEM community. I know there are a lot of vendors that claim to do different things, but we are strictly a keyword grouping tool that eliminates the need to spend hours in excel grouping keywords.

Here’s a independent product review from Search Engine Land: http://searchengineland.com/new-tool-wordstream-helps-sem-pros-segment-keywords-16508

Thanks and this is a great post!

Best regards,
Chris