So, we�ve talked about SEO and PPC and now we can go ahead and focus on some of the specifics for each in our future posts. Today though, we�re going to be bringing to light � at least to those who aren�t too in the know about them � PPC exact match keywords. In Parts 2 and 3 of this post we will go ahead and take a look at phrase matching and negative keywords.

What the exact match feature does is add an extra layer of customization to your keyword campaigns with the ability to bid on EXACT matches of a search, it�s no wonder it has become (and remained) a very popular feature of affiliate marketers the world over.

If you�re still not aware of what exactly an exact match keyword is � well � let�s get you informed! To start, when you type a search into Google you are actually allowed to bracket the term in quotations to signify that you want to search only for the EXACT term you are specifying. For instance, if you wanted to bid on the term government grant info, but only if it were in exact match form then you would enter the keyword into the tool as �government grant info�. This would ensure that your advertisements would ONLY be placed for that keyword when someone searched for the term government grant info EXACTLY with the quotations. This would also imply that they only wanted to bring up websites that related DIRECTLY to government grant info and not take the risk of the words getting split up and their search being polluted with all sorts of other words.

Not only is the exact match keyword feature beneficial to affiliate marketers who are running pay per click campaigns, it�s also beneficial to anyone who searches the web with Google since you can really get a laser targeted web search using the feature.

Stay tuned for Part 2 where we�ll cover keyword phrase matches.