It's been an age old debate in the Internet Marketing world and while there is no right or wrong answer to the question, people tend to have their own opinions on each. The most im...

Having already tackled exact matching keywords in Part 1, it's now time to take a long hard look at the Google Adwords phrase matching keyword tool. While you could technically exp...

We've already talked about Facebook Ads and the new, easier approval process but today I want to talk about the different types of targeting you can do and how it can boost your co...