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Copywriting
10 More Press Release Tips

10 More Press Release Tips

So, we’ve talked about about 5 essential things all press releases should have, as well as how to format a press release correctly. Now we’re going to wrap up this little series for now by taking a look at 10 more p...
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Copywriting
samplebasicpressrelease

How to Format a Press Release

A poorly written and improperly formatted press release is pretty much a silver medalist in the Useless Olympics, so if you’d like to take advantage of the benefits that sending them out can provide, then you need to know...
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Copywriting
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5 Press Release Essentials

It’s really no secret that press releases can be a useful resource for promoting a business. A press release is a great way to get the word out about a new product or service you’re offering, a new branch location y...
by Jeremiah Cooper
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Copywriting
Credit Niharb-viaflickr

Meet Victor Schwab (If You Haven’t Already, I Mean)

Do you know the name Victor Schwab? If not, you’re missing out on a huge wealth of information that can change the way you write ad copy – and make money. Born in 1898, Victor Schwab started out as a shorthand secre...
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Copywriting
credit the justified sinner

Back to Basics: Consumer Mindsets & Your Copy

Last week, the NewYorkTimes.com’s Business Day section published an article addressing the interesting consumer conundrum many of us find ourselves in right now – spending is on the rise somewhat, but people are sti...
by Jeremiah Cooper
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