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PPC or SEO?
Read MoreIt's been an age old debate in the Internet Marketing world and while there is no right or wrong answer to the question, people tend to have their own opinions on each. The most im...
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Fun With Keywords Part 2: Phrase Match
Read MoreHaving already tackled exact matching keywords in Part 1, it's now time to take a long hard look at the Google Adwords phrase matching keyword tool. While you could technically exp...
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The Wonders of Age, Gender and Geographical Location Targeting with Facebook Ads
Read MoreWe've already talked about Facebook Ads and the new, easier approval process but today I want to talk about the different types of targeting you can do and how it can boost your co...
It’s been an age old debate in the Internet Marketing world and while there is no right or wrong answer to the question, people tend to have their own opinions on each. The most important thing to remember is that both PPC and SEO based campaigns can make you money, there’s just different pros and [...]
Having already tackled exact matching keywords in Part 1, it’s now time to take a long hard look at the Google Adwords phrase matching keyword tool. While you could technically explain it away by saying it’s the exact same thing as an exact match but with a few more words, that really wouldn’t be doing [...]
We’ve already talked about Facebook Ads and the new, easier approval process but today I want to talk about the different types of targeting you can do and how it can boost your conversions. It may be common sense but you’d be surprised how many people just run an ad campaign and just have it [...]




